Biggest single shipment of MG arrives in Australia
July 26, 2021
MG MOTOR Australia is literally selling vehicles by the shipload, having filled the entire manifest of the Primrose Ace car carrier with 4800 of its Chinese-made hatchbacks and SUVs. It is the first time the brand has occupied a whole ship with vehicles bound for Australia; these vessels usually contain vehicles from a mixture of manufacturers. Nevertheless, the Primrose Ace vessel docked at Port Kembla near Sydney on July 13 having departed Shanghai Harbour in late June after spending two days loading its cargo of MGs.
The shipment contributes to around 11,000 MGs that have landed in Australia since the beginning of June this year. Vehicles onboard the 17,000-tonne, 200-metre-long ship were petrol and electric versions of the ZS small SUV including the ZST range-topper, the MG3 small hatch and HS medium SUV – including the plug-in hybrid version. In 2020 a shipment of this size would have provided almost enough cars to satisfy MG demand in Australia for the first half of the year, but the brand has grown substantially since, selling almost an entire Primrose Ace worth of stock last month alone.
Year-to-date MG sales were up 240.4 per cent to June 30, with 19,544 reported deliveries. The MG3 dominates the light passenger car segment with a 29 per cent share so far this year, pushing the Toyota Yaris to a distant second with a 13 per cent slice of the pie.